Following an inspirational musical debut from Malawi’s 9 young Urban United musicians in the Make a Change climate change anthem, Go Green Malawi is set to roll out a 5 week multi-media climate change campaign that will address climate change issues affecting Malawi.
Leading up to the United Nations annual 17th Conference of Parties (COP17) congregation from 28th November 2011 in Durban South Africa, the Go Green Malawi campaign will run from 11 October to 15 November 2011 and boasts of key participation from various media houses; MBC radio and TV, Zodiak and Capital radio, community radio stations in Balaka, Nkhotakota and Mzimba, religious radio stations Radio Islam, ABC and Radio Alinafe, as well as print media houses Guardian, Daily Times and Nation newspapers.
“We initially engaged media houses in a two day workshop to encourage them to come up with various programmes for the Go Green campaign that will promote the global Conference of parties (COP17) annual conference in Durban, and raise awareness about climate change issues and promote dialogue and showcase experiences of people affected by climate change in Malawi.” British Council director, Julian Baker explains.
According to programme consultant for Go Green Malawi, Q Malewezi, the multimedia campaign will feature various climate change awareness programs to be delivered through radio, some pre-recorded television panel discussions, as well as web and print media programs. The topics for these discussions will be aimed at encouraging information exchange, discussion, debate and dialogue and will run throughout the month of October in English, Chichewa, and Tumbuka languages.
“There will be weekly programmes like MBC TV’s Earth Talk, Zodiak radio’s Mukudziwapo chani zakusintha kwa chilengedwe? And Nation newspaper’s featured Go Green Climate Change Tips to name a few.” Q Malewezi further explains. With the mounting rave reviews from the public on the catchy anthem Make a Change that is already enjoying airplay on the country’s radio stations, Go Green Malawi aims to create an exciting, innovative and motivating multimedia climate change campaign that inspires youth and other age groups to become environmentally conscious and active.
Go Green Malawi is the final phase of a 3 year running UK Action Plan on Climate Change in Malawi involving UKAid, the British Council and British High Commission. It is aimed at generating voices and facilitating debate across all sectors on climate change issues via a multimedia campaign that involves artists and various forms of media.
http://www.gogreenmalawi.com/
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